After years of working across the go-to-market (GTM) landscape — from sales enablement and product marketing to customer success support and presales operations — I’ve realized something important: the playbook is broken. Or at least… it needs a remix.
1. Why This Substack? Why Now?
Over the past few years, I’ve helped B2B organizations rethink how they align teams, win deals, and scale product marketing and GTM functions, often through AI, value-based selling, and smart systems design.
But one thing has always bugged me:
In reality, every team is different and every person is individually distinct. To have a role of thumb of what actually work, not easy, and it needs to be learnt the hard way, and unfortunately are rarely shared openly.
So I’m changing that.
I created Inside the GTM Studio to pull back the curtain on:
What actually moves the needle in modern GTM
How companies are evolving their sales, marketing, and customer success engines
The real-life experiments, frameworks, and failures we can all learn from
This isn’t another “tips & tricks” newsletter. It’s the back-of-the-room conversation. The candid notes. The smart shortcuts.
2. What to Expect Here
Weekly emails (free for now). Topics you’ll see:
Go-to-market strategies that actually work
AI in sales enablement and GTM (with demos & use cases)
Product marketing that connects with real buyers
GTM alignment: leadership, execution, and org design
Interviews & guest posts from GTM experts
Who is this for? If you’re a CRO, CMO, Product Marketer, Sales Leader, or GTM Strategist, this is your new home.
Coming Soon: Paid Subscriptions
Right now, everything is free.
Soon, paid subscribers will get:
Access to private GTM deep-dives & playbooks
Downloadable templates (value maps, cadences, ICP tools)
Exclusive Q&As and community access
Want to stay in the loop?
Hit that Subscribe button so you don’t miss out.
Let’s Build This Together
Whether you’re in a startup or an enterprise team, GTM today is a team sport. Not me and doubt no one has all the answers.
But together, we can build better ones.
👋 Let me know what you’d like me to cover.
📣 Share this with your team, founders, and GTM friends.
💬 And reply to this email anytime. I read every message.
See you inside,
Ahmed
Great to see you sharing all that knowledge and passion.